Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Tuesday, March 16, 2021

Customer Spotlight - Meet Kelly Azar

 At the age of 49, Kelly started competing in bodybuilding competitions! 

I started weight lifting at the age of 18. My sister and I worked out at Golds Gym in

Windsor and we were practically the only girls that were working out at the time. Most of the guys at the gym were huge and heavily into body building and worked hard at it. I always admired the effort that was put into transforming the body into such a powerhouse and I always felt that one day I could do the same. As time passed by, I always maintained an active lifestyle in between maintaining a family household and a job, but weight gain was always a struggle and still is to this day. At the age of 49, I decided that I needed to get my body in better shape than it ever was, as I knew age was not on my side. I started focusing on different activities to get my body in better shape. I slowly got slimmer and decided that it was time to take on doing a bodybuilding competition. I figured it was now or never and that I was ready to put in the effort to get me there. I figured I had nothing to lose but everything to gain, so I hired Joey Flores to be my bodybuilding coach, so that I could do my first physique bodybuilding competition. I had a ton of work to do, but eight months later, I managed to step on stage. I was not perfect by any means and placed last, but in my mind, I still placed first as I achieved my goal by stepping on stage and brought the best version of me.

I immediately fell in love with the sport because it is both physically and mentally challenging

and the sport has taught me that you can achieve ANYTHING in life, as long as you have a

focused goal and mindset and I apply it towards every goal I set. So far to date, I have

competed in 7 competitions and each time I have improved. It requires a crazy amount of time

and effort, along with strict diet discipline, but it keeps me in check.

Photography by Zoom

In May of 2020, I was in search of a high quality raw protein that I could use that wasn’t full of a lot of unnecessary chemicals. I was sick of tasting the artificial flavours and bloat caused by so many other companies and I wanted something that my stomach could easily digest and taste delicious. A friend of mine directed to me to Jennifer at Infinit Nutrition and bam, I was hooked! By far, Infinit products are definitely top quality. They taste delicious and are by far, the best bang for your buck. I am constantly telling people how good it is and to recommend them to give it a try. I use all the RAW Protein powders, which include Chocolate, Vanilla, Cookies & Cream and natural flavours, on a daily basis in a shake, in my oatmeal or as a protein pancake both at the beginning and end of my day. I just recently tried MUD and often mix it with the Cookies and Cream and unsweetened almond milk for my emery boast in the early morning and it is super delicious. During my workouts, I use Infinit Aminos with added BetaAmino blend and Creatine and I love it. I cannot say enough about the Infinit products. They definitely live up to being a top grade and is definitely vital in my daily lifestyle.

- Kelly Azar, Bodybuilder 

Friday, February 12, 2021

Started Locally. Supported Locally.

The Cold Brew Journey

For a while, CEO, Darcy and his family/friends would add 2 scoops of Infinit RAW to their coffee, with maple syrup and almond milk. The result was amazing - they couldn’t get enough! 

Infinit teamed up with Anchor Coffee House and added 2 scoops of Infinit RAW to their Cold Brew Iced coffee. 

Once again, the taste was amazing!

One night, Darcy thought "we have to make this into a dry ready to mix (RTM) product." He quickly looked at the nutritional information for Starbuck's, McDonald's and Tim Horton's - he was horrified and excited at the same time. They had an average of 22-23 grams of sugar per serving and 2 g of protein. He was horrified that so many people are drinking these and they are packed full of carbs, with little nutritional value. The exciting part is he felt we could flip it upside down - he formulated this with the Team the next day and well... the rest is history.

In June of 2017, Darcy posted this nutritional label on his Facebook page: 

The product didn’t have a name yet. It was simply an iced coffee with 21g of protein per serving. All you had to do was add it to 400mL of water/ice, shake and enjoy!

The feedback he received on that post was more than he could have ever imagined. 

That’s when Cold Brew was born. 

Fast forward 4 years.
Look where we are now - it’s all because of YOU! 

We are beyond pleased to say that we have sold over a quarter of a million servings of Cold Brew to this day! 

We want to highlight our first ever cold brew customers:

Lorelei Norman, Joanne Prestia, Sean Ireland, Randy Nichol, Maureen McQuire, Vancho Cirovski, Darcy Haggith, Jordan Butcher, Tom Breshamer, and Mohsan Beg.

Thank you for believing in this product and helping us on our Cold Brew journey!

As a small, local company, we are truly grateful to continue to be supported locally and we cannot wait to see what Cold Brew has in its future!


- Mackenzie Siddall, Marketing Coordinator, Infinit Nutrition Canada

Wednesday, February 3, 2021

vEveresting - 80 Year Old Andrew Gustafson Tackles 10 K This Weekend - Saturday Feb 6th

 Those that participated in last week's vEveresting rides may know that Andrew had to abort his ride due to a failed KickR - not surprised he wore it out frankly.  So Andrew is ready to go, on another trainer, he will be tackling the 10 000 m this weekend on the Alpe Du Zwift course.

I personally really wanted to be part of his ride last week, you see Andrew just turned 80 a couple of weeks ago and he will be the oldest to complete this challenge.  I find this both, incredible and inspiring.  With that we are trying to give him some company.  Of course with Everesting it is all about your pace, so Andrew is going to put his head down and do his own thing - I have reviewed some of his previous rides and corresponded with him a bit - 1:30 is an average time up for him, his descents are 12 min.  Andrew will not be communicating while riding, he will be focusing on his effort, but he would certainly be aware if we were riding around him, he would see our names and be encouraged.  As you know it is hard to know what is going to happen on the day, Andrew will give his all - we know that he is starting at 9:30 am PST, that is 12:30 pm EST (my time), 5:30 pm GMT (UK) and 7:30 pm CAT (South Africa) - if things go close to plan for Andrew he would be riding through to around 3:30 am his time.  You can use the chart below to pick at time to ride a lap with Andrew - if you can.

The table above is based on previous times for his 6 ascent ride and then the expected times to get climb laps 7 - 10 with a potential 30 minute break after lap 6.  Or course nothing is cast in stone - just to give an idea on when you might want to check in and join Andrew.

I personally plan on being there for the first lap and hoping to join on the last lap.  As I follow Andrew in Zwift, I will just go into Road to Sky and select the option to ride with Andrew each time, should plop me right there along side of him.  I will add to my profile name on Saturday - it will be Darcy GO ANDREW GO!

Congrats again on your achievements last weekend.  Hoping you are enjoying a lower volume week.

Last point - I reached out to Andy at Hells the Everesting site and he indicated that he expected to have all the rides confirmed by Friday of this week - as you know there were more than normal!

Ok Last point really - Good Luck Andrew!!

- Darcy Haggith, President, Infinit Nutrition Canada

We are WHEY different!

Are you looking to positively impact your body composition?

Are you an athlete looking to use the best fuel for your body?

Are you meeting your daily protein intake levels?

Have you tried RAW?

This is what our customers say:
  • You don't need to use a shaker bottle to mix Infinit RAW. You can use anything. It mixes easy without any clumping.
  • It is easy on the stomach.
  • You can use it to fortify real foods. Add it to your morning cup of coffee, bowl of oatmeal, loaf of banana bread, etc. You won't even know it's there.
  • It is a pure source (RAW) - no added sugar or artificial ingredients.
  • It has the highest leucine content on the market (14.3% leucine). This helps when recovering from workouts. You won't feel as sore or tired afterwards.
What are you waiting for? 

- Mackenzie Siddall, Marketing Coordinator, Infinit Nutrition Canada

Sunday, January 31, 2021

vEveresting - 648 k (647812 m)

 What a day!  Just a quick recap for those who participated yesterday - when everything was said and done - we ended up with 93 climbing Alpe Du Zwift.  Some went way further than expected, Attila and Sandra come to mind - crazy efforts.  A few had life get in the way, a few computer issues, a Kickr died (let us know Andrew when you attempt your vEveresting as an 80 year old - I want to be part of that) and we had a few physical challenges - mainly due to gearing.

Was a blast to be surrounded by this group for better than 12 hrs - for certain it was a big part of me getting it done. 

Here is a quick summary of yesterdays assault on Everest, crazy this group ascended 647812 m a hair under 648 km.

We are somehow connected now, if we weren't before.  Would love to see us tackle another epic challenge in the future.  We will see what life throws at us.

Congratulations everyone!

- Darcy Haggith, President, Infinit Nutrition Canada

Friday, January 29, 2021

Last Scheduled - vEveresting-ADZ - Hope You Have A Blast!!!

 So here it is.  I am sure there are going to be lots of changes, its all good.  Change your jersey if you wish to and add vEveresting-ADZ to your profile name.

For the schedule below - the rider highlighted in Green is leading the Meet-Up, if you want to join a group or move from one to another - follow the highlighted rider on Zwift and hopefully the leader will invite you.  No harm if not, we all know where we are going.

It will get dark out there - if you see another rider, encourage them, give them a ride on.  We will be better together.

Hope you have a fantastic ride!

- Darcy Haggith, President, Infinit Nutrition Canada