Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Monday, October 29, 2012

Top NHL Prospects Sign With Infinit Canada

Nutrition Company to Launch 'ICE' Hockey-Specific Product Line

Dougie Hamilton Boston BruinsInfinit Canada, the leader in premium blend custom nutrition products, has announced the signing of two highly ranked NHL prospects, brothers Dougie and Freddie Hamilton, to coincide with the launch of their Hockey-specific nutrition products: ICE, RAW, and REPAIR. The hockey-specific line – three products formulated for in-play, post-play, and weight-gain – will be available in select retail stores and via beginning in November.

“We have been supplying many of Canada's most elite endurance athletes through our CSC partnership since 2007,” said Darcy Haggith, President of Infinit Canada, “our partnership with the Hamilton brothers is another acknowledgment of our ability to formulate the highest quality nutrition products tailored to specific sports and athletes. We're thrilled to have Dougie and Freddie on board as they illustrate one of our core company concepts: professional hockey players will perform at their highest level while fueling on a sports drink designed for hockey, not basketball.”

Dougie Hamilton, selected ninth in the NHL Draft by the Boston Bruins, and Freddie Hamilton, drafted by the San Jose Sharks and currently defenseman for the Niagara IceDogs, have been fueling with success on Infinit Nutrition for the past three years. Their endorsement and bios will be used throughout packaging, marketing materials, and retail materials beginning in and around their hometown of Toronto before a planned nationwide roll-out in 2013.

“Hockey, as a sport, has been waiting for nutrition products of this quality for way too long,” added Haggith. “With our hockey-specific line, we aim to bring the same high-grade, fully-tested, certified free of WADA banned substances, premium nutrition that we supply to Olympic athletes to a sport that I am absolutely passionate about. We have no doubt that the interest from hockey players and prospects of the Hamilton's caliber will continue to grow.”

Tuesday, February 28, 2012

INFINIT Canada Partners with Element Racing Again in 2012

INFINIT Nutrition Canada will return as the Official Sports Drink for the 2012 Element Racing series. With events ranging from beach runs to triathlons, Element offers racing for athletes of all levels and all interests.
Want to participate in the next Element race? The first race of the 2012 season is the Burlington Beach Run on June 23rd in Burlington, Ontario. Need fuel for the race? Check out our special Element race pack here.

Here is some more information from Element Racing about the Burlington Beach Run Race:

It is with great pleasure that we announce a new title and presenting sponsor for the Burlington Beach Run, which takes place June 23rd 2012 in Burlington Ontario. Mountain Equipment Coop Burlington has been an amazing supporter of Element Racing events right from their conception stage, along with Absolute Tent and Event Services. We welcome these sponsors aboard and thank them for their amazing support of our beach running event!

Our beach run format is simple. Set up a 100% run on the sand through the creation of a 1.25 km beach 'track'. This creates a nicely contained 'out and back' run style with incredible visibility. From the spectators' point of view, supporters can take in the entire run much like a track and field event. From the participants' perspective, it is possible to accurately gauge their placement in the field of racers.

As if running on the beach is not incentive enough, we have added more challenging sections. In one area of the course, participants will be required to run in the 'soft sand'; in another area runners will be required to run through sections of water along the shoreline.

For 2012 we have opened the following categories:2.5 km beach sprint, 5.0 km beach run, and a 10 km team relay (2.5 km per lap)

Additionally, we wanted to make this event accessible to everyone, so we priced it to reflect that. At $25 per entry for the 2.5km and 5.0km races, and $55 for a team up to 4 people, our goal is to get people out and enjoying this beach lifestyle event.

As an added incentive, MEC Burlington has provided $10 MEC gift cards for the first 50 participants to register. You can do so here.

For more information on the beach run, to see the beach track map, or just to browse what else Element Racing has cooking this summer, please go to:

Friday, February 24, 2012

INFINIT Canada is New Sponsor of RE:FORM/Cyclepower Women's Cycling Team

INFINIT Canada is pleased to be a title sponsor of the 2012 INFINIT Nutrition/Cyclepower (formerly RE:FORM/Cyclepower) pro-elite women's team out of Ottawa-Outaouais region. The team in 2011 racked up many victories. We anticipate that their winning ways will continue in 2012.

The official press release for the INFINIT Nutrition/Cyclepower team is below:

RE:FORM/Cyclepower Women's Cycling Team, an elite Canadian women's cycling team based in our National Capital Region, dedicated to promoting and providing high level competitive cycling opportunities for women, today announced that it will become INFINIT Nutrition/Cyclepower Women's Cycling Team with the addition of Infinit Nutrition as a new co-sponsor of the team.

As the official drink manufacturer of the 2011 Team Garmin-Cervèlo Pro Cycling Team, the official recovery drink provider to XTERRA Canada, and the nutrition partner of the Canadian Cycling Association, INFINIT Nutrition is a Canadian company uniquely committed to offering fully custom sports drinks. "As the idea behind customized nutrition has become more widely accepted, we've had the opportunity to work with an incredible array of truly amazing athletes, and now this team of dedicated women cyclists," says Darcy Haggith, President, INFINIT Nutrition Canada.

Cyclepower Pro Bike Shop, an Ottawa-based bike shop founded by Mr. Ken Power, with a location in each of the vibrant communities of Westboro and Old Ottawa South, continues as co-sponsor of the team for the third year. Cyclepower will be supplying the entire team with high-end, women-specific Fuji Supreme race bikes.

Former title sponsor, RE:FORM Body Clinic, expert health care performance clinic in the heart of Ottawa's Byward Market, continues as a major partner. Dr. Martin Zollinger's commitment from the team's inception has been critical, not only in the team's development, but for each team member whom he has inspired. "We continue to be a key partner in supporting this exceptional group of women in their elite-level sporting pursuits, and it is a testament to their success that they are attracting new sponsors", said owner Dr. Martin Zollinger.

Additional new 2012 sponsors include Clinique Podriatique de l'Outaouais, Ed Brunet & Associates, and Geronimo Coffee. Committed returning sponsors are Logica Sport (distributor of Biemme and Diadora brands), Just B...Photographic, and Jessica Spring (Graphic Design). The team expresses genuine gratitude to all of its sponsors, community, and friends who have been so supportive of the mission and vision of the team and of Velo-Femmes Outaouais, the team's managing non-profit corporation.

2012 Team Roster Unveiled

Infinit Nutrition/CyclePower Women's Cycling Team would like to officially unveil its 2012 team roster. Returning riders are Allison Lampi, Jennifer Stephenson, Michelle Gauthier, Alexandra Wilson and Courtnay Romkey. New additions include Heather Shearer, Veronik Bourgon and Nina Danielle Nesdoly, the youngest member with an impressive Junior resume. Full rider profiles can be found at

"We have a great mix of both returning riders with a lot of success and experience, but also a number of highly driven riders, who are relatively new to the sport", said Allison Lampi, rider and team manager. "I am so proud to work with such a dynamic and positive group of women who are so motivated to succeed together", said returning Director Sportif and Level II coach Samantha Warskett. Team mechanics are Nathan Underwood and Charles Plamondon.

For more information on sponsors, past results, and proposed schedule, please visit, and be sure to follow the team on Twitter @infinitcycling.

Sunday, February 12, 2012

INFINIT Athlete Rich Hortness Breaks Meet Record in Closing Preparations for Olympic Trial

INFINIT athlete and Olympic swimmer Rich Hortness is putting the final touches on his preparations for the 2012 Olympics in London. Weight training has been beneficial, and he is putting in super-strong showings at his recent events. Most notably, Rich's latest efforts took him to Columbia, Missouri for the Missouri Grand Prix. Now, with a new event record to his credit and a hugely successful weekend of racing behind him, the countdown to the Olympic trials in Montreal in 6 weeks is on!

Please enjoy Rich's report from the Missouri Grand Prix:

I don't know if you have been following Twitter or at least my posts from last weekend on there, but the Missouri Grand Prix was a great final race preparation meet for me. I had four races that went on over the weekend, and for the first time, I also tried to let a meet impact my training as little as possible.

We got to Columbia, Missouri after a milk run on United airlines and ended up visiting 4 airports and a van ride between home and the pool. London-Toronto(3 hour layover)-Washington(1 hour)-St. Louis- 100mile van ride. Needless to say, it was a long day. We got there a day early, and seeing as I was not going to swim a race till the Friday, I decided to lift weights to keep that rolling as long as I could. In the gym things are going well. I am consistently lifting more than I was with better technique then I had before and that is looking really good heading into this last phase (2 weeks) of training.

A quick breakdown of how things went at the event:

4x100 freestyle relay: I led it out, and considering all I did that day before getting to the pool for the race was read a book and do a warm up, we ended up being pretty ok with going 50.4 sec for the first swim.

50 freestyle: Since the advent of the new suit rules and the fact that I have not gone my "best times" since 2008, basically any time that I have swam in the last two years became the benchmark for my actual current best times. (I think that made sense) Regardless the 50 went well. I did not make the final, but I managed to do two things: 1—the first swim faster at night than I did in the morning and 2—I also went a new "best time" going even faster than I did when I was rested in December at the US Nationals in Atlanta. So, that is really exciting for me. 23.15 which is 1 second behind what the fastest man in the world did in the heat after me in the final! So, that was exciting!

100 freestyle: After basically swimming the same race that I did in the relay in the heats, I got scared that I would not be able to go much faster during the final. I was going into the final ranked 5th and going into the final racing some pretty big names. The world's fastest man in the 100 and the 50 freestyle, the world's fastest ever Relay swimmer, another Olympic Gold medalist and recent engaged, Matte Grevers, as well as National team members from four countries. So, all that to say I was pretty excited to be in the mix with some quality swimmers.

With that as the final thought to pass through my head before I shot off the blocks, I dove in and ended up getting to the 50m wall first by 0.2 of a second ahead of the world record holder :) I kept the ball rolling though the turn and pushed for home getting there in a time of 49.97 a new best time (my first time going under 50.00 without a fast suit) and second just behind Cesar Cielo who I think will win the Olympic gold medal in at least one event this summer.

Rich Grabs Second in a Stacked 100 Free Field

4x100 Medley Relay: I was so tired going into this one because it was only 15 minutes after the final for the 100. My coach told me just to practice finishing hard because it should be a walk in the park to win it. HE LIED/WAS WRONG. Our team ended up getting a little more pressure than we thought we would get from the next closest team, and it came down to the freestyle to find out who was going to win. My team mate Joe neglected to tell me that their freestyler only went a 52.00 in the final so I ended up going basically as hard as I could to put the nail in the coffin on the meet and the race. All I could remember was seeing how fast his underwater kick was off the start and then nothing again until I touched the wall in a new Missouri Grand Prix record with a split of 49.5 another swim under the 50.00 barrier.

So, all that said it was a good meet, and I was pumped to get it done and to have done well while doing it.

I have two weeks left in the weight room, three weeks in the gym, 6 weeks till trials and about a bazillion things to make perfect by the time the gun goes in Montreal.

Thanks, Rich. Everything is falling into place for an awesome showing in Montreal and beyond! Keep up with all the important events and Rich's successes on his website at

Sunday, January 8, 2012

Mid-Season Wrap up from INFINIT Athlete and Olympian Richard Hortness INFINIT

INFINIT Canada athlete and Olympic swimmer Richard Hortness has his eyes squarely fixed on the 2012 Olympic games in London. Enjoy this update about his mid-season preparations.

It has been a busy last three weeks with the first ever Pro Duel meet in Michigan where money was up for grabs if you were on the podium. Unfortunately when you take the best of the people that are training on the east coast of the country (Olympians, Olympic medalists and record holders etc) it meant that Joe and I went home empty handed, but filled with confidence for the next two weeks. 

So, if you missed it from my website, I was 8th and 6th at the Pro Duel with some pretty good times. Between there and the next meet, Darcy and I got engaged so that was an exciting time for both of us. So, we're looking at a year after the Olympics in case you were going to mark your calendar :)

The next weekend we went to Etobicoke for Canada Cup, and I dropped my times from the Pro Duel down some more which added more confidence there. I won in Etobicoke so i ended up walking away with a prize money cheque of $200 which didn't quite cover the costs of the meet but did make it easier on the pocket book :) 

So, this last weekend we went to US Nationals where you get a medal for being in the final... it's like a participation ribbon on steroids. The rowers in my house got jealous when they saw how big the medal was and compared it to the ones you get for winning or being on the podium at their world championships. 

I guess that spoils the surprise a bit, but the times continue to drop as we hit the pool in Atlanta. 
My 50 free was a good swim but nothing amazing. We are still working on getting a little more front-end speed back so that I can be in the mix for the win at Olympic trials in 3 months. I ended up coming 27th with a time of 23.25 after having gone a season best of 23.19 in the morning.

The exciting part was the 100! I was in a final with the most concentrated pool of Olympians and medalists and the likes that I have ever been in. Out of the 10 lanes, there were 4 international swimmers, 2 from France one from South Africa (Olympic Gold Medalist), and the rest of the Americans were all national team members except or maybe one of them (meaning nearly all of them also have at least one Olympic medal) So, the stage was set early in the morning when I raced another season best and went exactly 50.00 sec which just made me laugh. It is one of those barriers that people always try to get under. I have only done it twice in my life and never without a full body suit. So, I was hoping to be able to get under the cut at night but I made a couple of mistakes that did not necessarily cost me the 49 second mark but could have contributed to it. I ended up 9th in my heat but was happy to be able to hold my own in a field like that one.

Wow! Richard's preparations are going extremely well. Be sure to cheer for him at the Olympic trials in March. For more information about Richard and follow along as he gets closer to the 2012 Olympics, please visit his website at