Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Monday, February 24, 2014

Cycle Culture Reaping Benefits of INFINIT Nutrition Anchor Store Program

When Cycle Culture opened their doors last year it was a no brainer to carry INFINIT - owner Matt Gervais is a long time user and knows the value of sport specific and custom nutrition.  Knowing Matt was intimate with the customization already, making them an INFINIT Anchor Store program was a great fit.

Cycle Culture
The benefits of the Anchor Store program hit all involved, the Customer, the Retailer and us at INFINIT.  

Customer benefits:
  • Free Shipping.  Any INFINIT Customer can pick their product up at Cycle Culture with no shipping charges.
  • Any Cycle Culture Customer can get expert advise on the sports specific blends or can create a custom formula with the Cycle Culture crew, custom blend is purchased in store and delivered 2-3 days later.
  • Convenience to get sports specific blends anytime.
Retailer benefits:
  • Ability to offer the same blends that elite Canadians use to get to the podium.
  • Carrying low inventory levels.
  • Part of INFINIT custom sales.
  • Increased traffic from customers shipping free to their location and picking up custom blends.
INFINIT benefits:
  • Customer and retailer are happy.
  • More people benefiting from our products.
"It is a great program for the retailer in that it brings athletes of all kinds and abilities into the shop.  They are typically very eager to ask questions, and we have all become experts on the benefits of using a custom nutrition solution.  Often times when there are more customers in the store, explaining how the custom program works draws a bit of a crowd as others always become intrigued and would like to learn more.  It is great for the customer as well because we have a knowledgeable staff that can answer questions on the spot, and the free shipping to the store option is a huge plus!  Many customers also liked being able to try some of the retail "Go-Packs" before going all in on their own custom formulation."  Matt Gervais Cycle Culture Tecumseh.

We are looking to increase the number of Anchor Stores by 10 in the next couple of months.  If you have recommendations on potential Anchor Stores please let us know.


Darcy Haggith, President, Infinit Nutrition Canada

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