Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Sunday, February 9, 2014

INFINIT Canada's Crossfit Fuel Program

Last November I came across an article featuring Manda and Nanette, two Windsor area Crossfitters that were close to opening their new performance clothing business geared specifically to Crossfit - Badass W.O.D. Wear.  Well aware that Crossfit was one of the fastest growing conditioning programs in Canada, we were wanted to explore a fit with INFINIT.  After a quick meeting with Manda - we new that we could add value to those training and competing in Crossfit.

Taking what we learned from fuelling many top Canadian athletes in rowing, rugby, hockey, swimming, cycling and triathlon we put together a framework that would be a great starting point for Crossfit.  Not having first hand experience in the sport we reached out to some of the best athletes in the area and in Canada.

Team INFINIT - Badass W.O.D. Wear Athletes:
Dan Bosco, Kyle Cant, Jolaine Bloom and Erica Levitt.

Over the last few months we have been working together with each of the athletes - tweaking and dialing in the blends to meet their specific needs.  The outcome after 2 months of working together is we have finalized our Crossfit program:

  1. INFINIT XCITE - prehydration / workout blend that primes/fuels you through the toughest of workouts.  Starts the recovery process.
  2. INFINIT RESCUE - recovery blend loaded with Hydrolyzed Protein, Whey Isolate, 3-Carbs, BCCA's and Electrolytes.  Will complete the recovery process.
  3. INFINIT RAW - 100% Whey Isolate, nothing else.  For those who cannot attain all of their protein requirements through real food.  Cleanest, best source of protein for athletics period.
We are finalizing our packaging for these blends, expecting to launch these to the Crossfit community at the beginning of March.

As is the case for all of our products - if our preblends are not to your liking, simply contact us and we will customize any blend to meet your exact needs.

Darcy Haggith, President, Infinit Nutrition Canada

No comments:

Post a Comment