Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Tuesday, April 1, 2014

Meet Jolaine Bloom: Team Infinit CrossFit Athlete

Shortly after reaching out and meeting the BadAssW.O.D.Wear Team(badasswodwear) Nanette and Manda, we connected with a group of elite CrossFit athletes, including Jolaine.  Minutes into our first conversation back in November I was struck by Jolaine's energy and positive outlook.  We were hoping that we could develop a partnership that would benefit all of us, it had build on the product first - would our approach to nutrition with tweaking from our CrossFit friends really hit the mark in this new space?  Happy to say it is, we have learned a lot in the last 4 months and our products are supporting our athletes like they haven't been supported before.
We wanted to get to know Jolaine more than we did and give you an idea where this top Canadian CrossFit athlete came from and what she has her eyes set on in 2014.  

Infinit: We know that you were competitive prior to CrossFit, can you give us a history of what sports?
Jolaine: I was a gymnast from the age of 4-12 years of age, but I had to move on to lower impact sports after sustaining injuries to both ankles. I took Jazz dancing and karate. I tried swimming but found going  back and fourth way too repetitive so I joined my high school diving team. I also started competitive trampoline.  I won a gold metal in diving at the 1987 BC summer games. When I turned 20 I started to weight train. I loved how I could sculpt my body but it wasn't until the age of 34 that I decided to compete again. I was focused on my career until that point. As a fitness competitor I placed:
  • 1st place BCABBA Western Canadians Fitness Championship 2006, my first show.
  • 2nd place BCABBA Provincial Championship 2007
  • 1st place BCABBA Western Canadian Fitness Championship
  • 2011
  • 2nd place BCABBA Provincial Championship 2011
  • 2nd place CBBF Canadian National Fitness Competition 2012

Infinit: What is it you love about CrossFit?
Jolaine: This answer has changed over the last five years.  At first it was the challenge to learn new skills and I loved being able to compare my times with other female athletes worldwide. After my first open, I meet the other competitors in Western Canada and was able to experience the incredible community.  I couldn't believe how supportive and encouraging everyone was.  This was refreshing as other sports I've been involved in are so political.
Today I love CrossFit because I find it quite humbling.  I've learned how to deal with failure which has helped me take more chances in life.  I know that no matter how I preform I will learn from the experience and everything will be ok.

Infinit:  What do you consider your biggest accomplishment to date in CrossFit?
Jolaine: My biggest accomplishment in CrossFit as a competitor would be qualifying for the 2013 CrossFit games as a masters competitor and placing 4th worldwide.
CrossFit placing prior to 2013 - career accomplishments:
  • First CrossFit Open, 6th place 2012
  • First CrossFit Regionals, 7th place 2012
  • 2012 Sweat RX competition in Toronto, 8th place
  • 2013 Open,  8th place masters 40-44 and 9th place in Western Canada
  • 2013 Regionals, was on fire and looking forward to compete but I had a bad flu bug and just watched.
  • 2013 CrossFit games 4th place, so close to 3rd!
  • 3rd place, 1 point from 2nd Optimum performance competition, Outside the box Calgary September 7-8,2013
  • 3rd place, 2 points from 2nd at the V02 Max Winter Throwdown Nov 30-Dec 1,2013

Infinit: What are your goals for 2014?
Jolaine: Qualify for 2014 CrossFit games and 2014 CrossFit Regionals Top 2 Podium finish at 2014 CrossFit regionals which will qualify me for the games. If I place 3rd at regionals then to qualify for the 2014 CrossFit Games masters 40-44years.

Infinit: What was the most defining moment for you in CrossFit?
Jolaine: The last workout of the 2013 games masters 40-44 years.  I thought I was coming home with a bronze metal and I hit failure on the rope climbs.  I was stuck on the last rope climb for approximately 8 min while other competitors were finishing.  I had to decide, give up or fight.  Some may have quit at that point but my true spirit was revealed, determined I gave the rope one last try and finished that last climb!  The crowd cheered so loud!  Every muscle in my body was failing as I made it around that track.  When the time cap expired I immediately had a camera on me when all I wanted to do was cry.  I held it together and gave the interview explaining that I gave everything that I had over the last three days.  I failed in front of the whole world and it was some how ok?

Infinit: How has CrossFit helped you and impacted you life?
Jolaine: I'm a more confident person, mentally tougher and less afraid to take risks. I do not give up easily and I'm highly motivated to succeed.
CrossFit is there for me no matter what life's struggles currently are.

Infinit: When we first talked, what excited you most about Infinit and why did you want to use the products?
Jolaine: I was intrigued about how Infinit could enhance my performance.  I wanted to learn more about fueling my workouts and helping with recovery.  What's most exciting is how Infinit products have improved my performance and aided in my recovery.  Also you can customize Infinit's products specific to your sport or athletic needs.

Infinit: How have I used the Infinit products?
Jolaine: I use the X-Cite pre-workout/workout blend, before every workout.  I'll mix up a shake and start sipping it as I warm up.  If the session is a couple hours, I'll keep sipping it throughout the session. If it's a conditioning workout I'll consume it before hand. I immediately have a recovery shake post wod (workout of the day).
Infinit: Have the Infinit products help your training and recovery?
Jolaine: Infinit products have given me the energy I need to preform at a high intensity.  I've set several personal records since using them. I  love the recovery blend which helps me recuperate so I can train hard during my next session.
At the time of posting this entry, Jolaine was atop the leaderboard in Canada West after two events.  We will continue to provide updates on Jolaine as the open continues, we are happy to be fuelling the 2014 goals she has set.

Darcy Haggith, President, Infinit Nutrition Canada

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