Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Tuesday, June 24, 2014

Infinit, Fuelling CrossFit North Okanagan

Anyone close to Infinit or those CrossFit gyms that have us on board know that we took the long way to fuelling this new group of athletes.  Traditionally we serviced endurance athletes, after doing that very well, it opened some huge doors, a big one was partnering with the Canadian Sport Institute - Pacific.  Serving the needs of the elite athletes supported by CSI allowed us to work with completely different athletes, with completely different needs.  With their experts we created a host of new sports specific blends that were targeted to fuel these new disciplines - Swimming, Rowing, Rugby, Snowboarding, and Canoe/Kayak to name a few.  Then came CrossFit.

One of the 4 athletes we partnered with, to explore how to optimally fuel CrossFit athletes was Erica Livett, a top Western Canada athlete and coach at CrossFit North Okanagan.  Coach and owner of CrossFit Okanagan Garth Cooke also had important feedback along the way.

 When all was said and done, we had created 3 new blends to service the community; X-Cite, Rescue and Raw.  The blends cover prehydration/during (for longer workouts), recovery and straight protein to ensure total protein needs are matched with the best performing protein available on the market.

Garth having first hand input and knowledge of the products welcomed them into his box for sale.  Officially the first CrossFit facility selling Infinit in Canada, started at the end of May, the best news was he needed to re-order again last week.  We are really excited to be working with a top box in the west and in particular the athletes that make it so.

What Garth and Erica love about us most - is we are completely custom.  If their needs are not met through our sport specific offerings, we have a model that we can customize to meet any individual need.  Right now we are working together on BCAA blend that is geared to the body composition crowd, more to share on this soon, we are really pumped about where this is heading.

The "Promise" from CrossFit North Okanagan:

We promise to offer a professional environment and a knowledgeable staff dedicated to helping you reach your fitness goals. We promise to always challenge you so that you never get bored and to create a community that will inspire and motivate you.

We feel we are completely supportive of their promise.

- Darcy Haggith, President, Infinit Nutrition Canada