Infinit: Tell the group about Badass WOD wear brand, why did you create it?
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Badass Partner Blais and BadassInfinit Athlete Kyle Cant |
Badass: We are an e-commerce retail store designed for our Canadian CrossFit Athletes and their communities. Being a long time athlete myself, CrossFit was a great fit for me and my competitive nature. I instantly knew that I had found something different. When I understood that CrossFit was a sport "The Sport of Fitness" and not just another way to keep in shape. I soon realized that I wanted to be part of the community and give back in a greater way. If I could start a company that supported the Canadian CrossFit athletes and helped progress the sport in Canada then that is what I needed to do. Great Canadian CrossFit athletes, like many other sports go unnoticed, unsponsored and lack the support from our community to take their sport to the next level. I wanted to embrace our athletes and the community giving back to it' local charities, it's affiliates and the people who are helping shape CrossFit in Canada. And to fund such a project, I knew we had to sell a couple TShirts. 25% of all our revenue gets infused back into the CrossFit community!
Infinit: Talk about the growth of CrossFit.
Badass: Really, CrossFit is just in it's infancy in Canada. When talking to box owners most have only been open for 1-2years. As of 2013 only 7.4% of all CrossFit affiliates were located in Canada. To put that in perspective the state of Texas has more CrossFit affiliates than Canada as a country! I've watched from Aug of last year to today, newly registered affiliates in Canada have almost doubled! This is good news for Canada and our sport as this will spread a larger net to grab even more future CrossFitters who may prove to be the fittest in future events. This also leads to more exposure in Canada which should lead to more companies stepping up to support these new athletes in reaching their goals.
Infinit: Why did you choose to partner with Infinit?
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Badass Partner Manda and Badass/Infinit athlete Jolaine Bloom |
Infinit: How has it gone so far.
Badass: Well, there have been a lot of laughs! Our partnership has been fun and super organic. This rubs off naturally on our athletes and the people we have met in the community, allowing our name and our brands to have reached across Canada in such a short time frame. In two months we have managed to speak and deal with hundreds of fantastic people in our Canadian CrossFit community. I'm so excited to see where we'll be after 2014!
Infinit: What is in the horizon for Badass?
Badass: The near future is going to include some fun collaborations with Canadian companies to bring together the community. We have developed "Super Jock" a competition that will bring elite sponsored athletes together to compete in a team competition. These athletes will be representing their sponsored companies and will compete against other team sponsored athletes for a charity of their choice. We are also looking to put together an annual event for Kids in CrossFit. It's so important to not only support our mature athletes but also help develop our future stars and give them a platform to shine. We will continue to give back in years to come and think of innovative ideas to keep our community thriving and strong. We hope to be offering some great new products in the near future like Inov8 shoes, a new compression wear company that we'll soon be launching and we'll continue to evolve the brand. #REPTHEBEAVER !!!!!
We are thrilled to be partnered with BadassW.O.D.Wear.