Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Monday, September 1, 2014

Infinit Hockey - So It Begins!!

Since 2009 we have been fuelling elite hockey players, including Dougie and Freddie Hamilton.  Back then they were both in junior, looking to use products that were free of banned substances and that would fuel them to their full potential.  Lots has changed for them - Dougie is going into his 3rd NHL season as a Top 6 defensemen with the Bruins and Freddie is expected to see his second year of NHL play with the Sharks.  Both brothers hit the gym hard in the off season, we were part of that fuelling strategy as well, they leaned on a new Strength blend called Rescue that is loaded to support full muscle recovery even after the toughest of weight work outs.  They both go off to their respective training camps Sept 10th, we are looking forward to another great season.

The same blends that we created for the young men back in 09 have become the backbone of the hockey program.  This season we have launched our retail program with Infinit Ice, Infinit Repair and Infinit Raw.  We are thrilled to bring on our first two retailers: The Hockey Shop at Leaside Arena in Toronto and in the Proshop at the Buckingham Sports arena at Downsview park also in Toronto.  We know that our hockey line will make a huge difference in any player's game.

Ice Highlights:

  • 175 calories
  • Energy from 3 carb sources and New Zealand sourced whey isolate
  • 250 mg of sodium to aid in maintaining hydration levels
  • Added Branched Chain Amino Acids to aid in protein synthesis
  • Blended to be less concentrated than bodily fluids, ensuring immediate gastric emptying and rapid absorption
  • Easy drinking grape flavour, not too sweet with the use of 3 carbs, one being Maltodextrin which replaces sugar as a good source of energy
Repair Highlights:
  • 309 calories
  • Energy from 3 carb sources and New Zealand sourced whey isolate
  • Blended as a 4:1 Carb to Protein blend.  62 g total carbohydrates and 15 g of protein
  • Added Branched Chain Amino Acids to aid to muscle recovery
  • Perfect recovery product for intense efforts lasting an hour or longer.  In tournament situations, great product to take if you have 2 hours between games.
  • Fruit punch flavour - remember for best results, recovery is best ingested less than 30 minutes from getting off the ice.
Raw Highlights:
  • 100% New Zealand sourced whey isolate
  • Protein has best amino acid profile of any on the market with respect to muscle growth and repair
  • No added carbs,  just protein
  • No artificial flavours or sweeteners
  • Great added to smoothies or almond milk with a bit of maple syrup
  • Most competitive athletes require 0.7 - 0.8 g of protein per pound of body weight, great way to top up protein levels if not available through real food
Our season has started with a bang creating key partnerships in a couple of Toronto's busiest arenas.  We hope we can help you be at your best this season.

- Darcy Haggith, President, Infinit Nutrition Canada