Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Monday, November 2, 2015

Our Athletes Have Prevented 500 000 Plastic Bottles From Going to Landfill!

We recently found out that we are a semi-finalist for a Windsor-Essex Chamber of Commerce Business Excellence Award - The Small Company of the Year.  We are thrilled!  As a semi-finalist we had to complete a 20 question survey involving all sorts of categories including Environmental Responsibility and Sustainability.

At first I thought "what are we doing to be environmentally responsible?" - Of course we recycle office wastes and we do not use or endorse the use of plastic water bottles.  Then I remembered we made a conscious effort to reduce our footprint 7 years ago by moving to plastic stand-up pouches instead of the traditional poly tubs that use more than double the plastic.

I also started to consider our constant push back to those who suggest we need to move to a ready to drink format for our blends.  This gets a resounding no from me - we will not ship water and we do not wish to be part of the insane number of plastic bottles that go into our landfill every day.  Hold on before you claim they are recyclable - stats in the United States say that only 12% of the bottles that can be recycled are actually recycled, I would imagine we are near the same here in Canada.

Our customers make a great decision when they use a powder that along with water gets added to a reusable container.  We did some quick math and our customers have prevented over a half a million plastic bottles going into our landfills since we opened our doors in 2006.

Its great knowing that the best fuel available for sports today is also one of the best for our planet.

Thanks for choosing us!

- Darcy Haggith, President, Infinit Nutrition Canada