Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Thursday, December 3, 2015

Winning an Ultraman on Infinit Nutrition!

Long time customer Mike Coughlin recently just achieved a feat he has been aiming for since 2011, and it was done all while fuelling on Infinit! Back in '11, Mike, who is the head coach at Discomfort Zone Performance Coaching, had a near miss runner-up finish at the Ultraman World Championships in Hawaii. Since then, he made it his goal to get back to the World Championships and this time come out on top.

Well, he did just that.

“This was a 10-year dream for me,” said Coughlin, “Ever since I crewed here in 2005 for Michael Hanrack, who finished second, and since I finished second myself in 2011, I dedicated myself to winning this great event.”

Mike with crew member Lauren getting his bike suit on after the swim!
Mike came out of the swim portion in 11th place.  
If you're unfamiliar with Ultraman, it is a 3-day, 515km race that is held annually in Hawaii. The race is divided into 3 stages; day 1 is a 10km swim followed by a 145km cross-country bike ride, day 2 is a 276km bike ride, and day 3 includes an 84km double-marathon to conclude the race. Each stage must be completed in 12 hours or less, with the swim being finished in 5.5 hours or less.

Last climb on the bike!
Mike getting his Infinit in.
Props to his team member running alongside in sandals!
At this year's World Championship, Mike just missed breaking the Ultraman World Championship men's race record by 2 minutes and 56 seconds. He defended his Day 2 lead with a 2nd-best double marathon time of 6:48:02. His overall finish time was 21:44:18, 27:27 ahead of the second place finisher and a whopping 1:44:30 ahead of third.

421km later and all smiles!
Mike had the fastest bike split, propelling him to first place after Day 2. 
Running to a first place finish! 
After chatting with Mike post race, he had so many great things to say about his custom Infinit formulation. His base calories were supplied through Mike's Bike Blend, fuel that was designed based off of his specific needs. He supplemented his custom blend with jetfuel for the swim and run. We are thrilled for Mike and look forward to continuing to fuel him throughout his future training and races.

Simply awesome!

(Images and quotes from Tim Carlson at Slow Twitch - Thanks Tim!)