Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Thursday, September 29, 2016

Corey Bellemore is Fuelling on Infinit!

We are excited to welcome this next athlete to the Infinit Team. Corey Bellemore is a Windsor Native that competes in middle-distance running events and cross country. He is currently in his final year of eligibility at the University of Windsor, where he competes on both the Track and Field and Cross Country teams. Internationally, Corey has earned his spot on 4 National teams (once for XC and 3 times for Track and Field).

At the end of his outdoor season this year, Corey took a shot at the infamous Beer Mile - run 4 laps on a 400m track, only stopping to chug a beer at the end of each lap (See Corey's Beer Mile here). He knocked 8 seconds off the then-World Record, which led him to be scouted out to compete in the Beer Mile World Championships. They flew him to England to race in the World Champs not even one week after his first crack at the race, and he ended up erasing 5 more seconds off his personal best time. Beating a World Record by 13 seconds in a matter of days? That's simply amazing.

We recently chatted with Corey to learn a little more about him, his athletic career, and his goals for the future...

INF: What is your favourite moment as an athlete?

COREY: My favourite moment as an athlete was making my first national team in 2011 for cross country. It was an eye opening experience to compete against international competition as a junior and motivated me to continue progressing. Another favourite moment of mine was special in a different way; winning a men’s national championship in 2015 and 2016 with all of my Lancer teammates.

INF: What are your goals as an athlete? Do you see yourself competing in the next Olympic Games?

COREY: My goals as an athlete are simple… to keep enjoying the process, continue working hard to progress and to qualify for as many national teams as I can. The Olympic games are definitely a major goal of mine but there are many other goals I have leading up to that point.

INF: It must feel pretty cool holding the World Record in the Beer Mile and shaving off 13 seconds from the original best time. What inspired you to race the Beer Mile the first time? Did you think when running it that it would ever evolve to what it has become? You travelling the world to compete…

COREY: Being the beer mile world record holder is definitely a cool title to hold. I couldn’t believe how much attention it received and it was unreal to get a free trip to England just to compete in one there. Over the past 2 years the beer mile has gained so much media attention and I think it will continue to grow in the coming years. The average person can relate to it in many ways because most people have run a mile and separately, they know how hard it is to chug a beer and hold it down.

INF: Since making the switch to Infinit, what changes have you noticed in your racing and training?

COREY: Since making the switch to Infinit I have been feeling amazing before, during and after workouts. Before I made the switch I wasn’t focusing enough on the recovery process and getting the nutrients my body needed after certain workouts. Being able to have a specific custom workout blend enables me to drink something during workouts that will keep me feeling ready to go. The repair and raw protein has also been a major key after workouts or lifts to help my body feel good the next day. My mom even made some protein energy balls with the raw protein that I can snack on whenever.

INF: What are your plans for the next few months? (Races, meets, etc.)

COREY: This fall I will be focusing on having a good cross country season and hopefully leading the Lancers to a top finish at nationals. We have a few big meets in the states before our championship season begins in late October. During the indoor season (December-March) I will be focusing on improving upon my 1500m time and will rely upon my strength built from the fall XC season. It is going to be a fun but busy next few months and I am more than happy to have Infinit fuelling me in process.

Fun Facts:

Favourite pre-workout meal?
Soup & Sandwich
Corey and Melissa post workout at the University of Windsor.

Favourtie Athlete?
Melissa Bishop

Favourite genre of music?

Favourite Genre of movies? Favourite movie ever?
Action & Comedy Movies - Lion King

What is your spirit animal?
A lion

Favourite thing to do to unwind after a meet or long training day?
Watch some sports, hang with my dog or enjoy a bag of popcorn on the couch

Hobbies outside of running?
I am a big basketball and football fan.

Dream job?
Police Officer

Favourite place you’ve travelled to?

Where do you want to travel to but haven’t had a chance to yet?

Any other interesting facts we should know?!
I’m a twin

Welcome to the team Corey! We are happy to be Fuelling Your Potential! 

Tuesday, September 27, 2016

A Sign of Things to Come!!!

In the spring to 2015 we made the decision that it was time to move. Our goal was to find a location that was easy to get to for customers, a space where we could build our new manufacturing facility, we could create a storefront, and hopefully have some like minded neighbours.  Soon it will be one year since we have made our move and we can certainly put checks in all of the boxes.

We had looked at several properties and for the budget we had in mind we were not identifying anything workable.  We kicked the tires really hard on a property on Tecumseh Rd. A friend had bought the building and was converting the space for his chiropractic practice, Rogers was staying put, and there was 3000 square feet upstairs - rent was reasonable and there was lots of parking. We felt like we could make it work with the exception of safely getting materials up to the second floor.  Through the process, Mark, an engineer friend, was working with me to check out a few of the buildings.  He called me in the summer and told me about these units on McDougall and thought we could combine a few units to hit 3000 sq ft. we were looking for.  I called the landlord, Steve and immediately went and looked at it.  When I searched the address I was tickled to find that across the field was CrossFit The Workhorse Lifestyle, the CrossFit Gym I work out at and now friend Bobby Tran runs - perfect!

A few months in I talked with the landlord Steve and ask what's up with the other units - there were 4 X 1500 beside us, all empty.  When I found out they were available - I thought of Bobby instantly.  There are some limitations with his current space. Though they never compromised the work done in there, parking, showers and just the nature of the space made 1540 McDougall worth looking at.  Well it turns out, it was worth moving!  Bobby and his team start the move in October and our hope for a like-minded neighbour is getting even closer. All I can say is we are trilled that we have had a part in the creation of the newly named McDougall Healthplex.

If you are in the area drop by our storefront to pick up some fuel, have a coffee with us and also be sure to see what's up next door. Bobby runs an incredible facility and has created a great tribe. 

We are excited to welcome the Workhorse Nation to the neighbourhood.

IRONMAN KONA: If you are in town on Saturday, October 8th between 12pm and 9pm+ we will be hosting a Kona Open House to cheer on Lionel Sanders at the Ironman World Championships. See our new facility, grab some food and drinks, and more to come - Stay tuned for more details!


Thursday, September 22, 2016

Tahoe 200 & Welcome to the Team Jay Kinsella!

To begin, we would like to welcome Jay Kinsella as an Infinit Signed athlete! Jay is a stellar athlete who competes in Ultramarathons. We first met Jay after being introduced by Daniel Crumback of Paragon Performance in May.  We completed a Nutritional Consult together and came up with his go-to fuel: Jason's Ultra Blend - May 11/16".  We are always thrilled to work with athletes that are pushing their personal limits; Jay has had an incredible season:

Blackfoot Ultra 100 km May - 1st Overall
Sinister 7 100 miles July - 5th Overall
Ironlegs 50 mile August - 1st Overall
Tahoe 200 200 miles Sept - 1st Overall (Course record - 59 hrs 3 min)

His recent race in Tahoe was one for the books.

Jay's Tahoe 200 Race Report
Jessica's Tahoe 200 Race Report - Jay's wife recounts the crazy 59 hours!

Welcome to the team, Jay!

Friday, September 2, 2016

Ironman 70.3 World Championships - 'Sunshine Coast'

While most Canadians will be celebrating the long weekend and end of summer, Lionel Sanders will be soaking up the sun on the Sunshine Coast, gearing up for the Ironman 70.3 World Championships in Mooloolaba, Queensland, Australia.

The race will host over 3000 athletes from 70 countries, ranging from 18 years of age to 75+, who have each qualified for the World Championships during another race throughout the season. There are a total of 85 qualifying races in destinations such as Australia, Germany and Switzerland. Lionel, who is racing in the Male Professional division, qualified for the Championships after finishing first in a series of Qualifying races this season, including Ironman Arizona, Panama, Oceanside, Texas, St. George, and Mont Tremblant.

As of late, Lionel has been faced with some obstacles that any athlete will face throughout their careers. At Ironman Racine 70.3, Lionel struggled through the race that was shortened to a 30km bike and a run that started 3 hours after the scheduled race start; inclement weather forced the convenors to scratch the swim and alter the race format. Having GI and hydration issues resulted in Lionel's first loss since Kona back in October. (Read his full race report on his blog by following this link). This performance lead him to register for one more race before the WC - a tune up race so to say. Ironman Wiesbaden 70.3 would be it - a tough course that would push Lionel's limits (Wiesbaden was also the European Championships which would be a great race to serve as prep for the Championships only a few short weeks later).

Hailing from Southwestern Ontario and one of the flattest areas in the province, Lionel was faced with something he doesn't have much experience with - a hilly course with sharp hairpin turns and narrow descents through small villages, as opposed to the wide open highway descents he is accustomed to. Having his doubts, and almost cancelling the trip, he persevered and perhaps had one of his greatest races in our opinion. Though he finished 2nd at Wiesbaden, he had the best swim of his career, pushed stellar bike speeds in between the hills, had a solid run to move back into second place, and adapted well to unfamiliar territory - looking sharp leading into the WC if you ask us.

It's no secret that every great race starts with a solid plan. Heading into the World Championships, Lionel has his eyes set on the big prize.

We're hoping to see a repeat of this on Sunday!. Lionel winning Ironman 70.3 St. George
"This is the race he has been training all year for.  All of his eggs are in this one basket." Erin McDonald, Lionel's manager and girlfriend commented. "Yes, he is doing Kona this year but knows he has a better chance of a career-best performance here.  He has been tinkering with some more things in the pool that may have attributed to his best swim, as of yet, in Wiesbaden.  That combined with some more outdoor riding and big volume run weeks, he is feeling very confident heading into this weekends race.

"Come race day,  he is going to race how he normally does; have the best possible swim to his ability and try to catch some good feet and ride as steady and hard as his body allows without sacrificing good run legs.  The only thing he may do differently this time around is take the leash off on the run sooner then he normally would.  The field is stacked and it is going to take someone digging very deep to prevail and come out a world champion.  Could this be Lionel?  We think so.

"The cherry on top could be his Dad, Doug, celebrating a second Father’s Day with Lionel as Father’s Day in Australia is the day of the race."

Best of luck to Lionel this weekend - we have a great feeling about this race! Want to cheer him on and follow the race? You can find all the race details here.