Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Friday, June 30, 2017

Canada's 150, Infinit's 10.5!

For the last 10 and a half years, we have had the opportunity to fuel some amazing Canadian athletes, from Olympians to weekend warriors, elite's to age groupers. We've worked with athletes in nearly every sport, including runners, cyclists, triathletes, mountain bikers, basketball and volleyball teams, rowers, swimmers, ultra runners... the list goes on.

Throughout our time, we've come to cherish one thing: being Canadian. There is nothing more gratifying than helping fuel the potential of Canadian athletes through high quality nutrition tailored specifically to their needs as an athlete and their sport. Another thing we pride ourselves on? Sourcing nearly all of our raw materials from right here in Canada. Offering a high-quality, local product to athletes is our number one priority.

"While training and racing in North America and Europe the one thing I have learned about Canada is we have got the best trails in the world. The variety of seasonal weather, paired with Infinit to fuel my adventures makes Canada the ideal training ground for 24 hour solo endurance mountain bike racing." - Andrew Bovard, Deadgoat Racing, fuelling on Infinit since 2014

"It brings me so much pride to be able to represent a diverse and beautiful nation. We as Canadians are known world wide for our kindness and beautiful country. It's especially important to be representing a Canadian company such as Infinit, knowing the quality of product is there and the open arms, welcome feeling of the Infinit team is so truly Canadian. I'm proud to be able to represent both Canada and Infinit, eh!" - Melissa Bishop, 2x Olympian, Team Infinit athlete

We've gained valuable partnerships with organizations such as the Canadian Sport Institute that have  helped foster our work with Olympians from a variety of disciplines. With the partnership, we expanded our product line to accommodate the needs of the athletes under CSI.

Infinit CEO, Darcy, recounts his experience over the past 10 years. "Infinit came from humble beginnings. I remember mixing the first development batches in our kitchen in November 2006, with a Kitchen Aid mixer while being watched carefully by my wife, Brenda (afraid we were trashing her kitchen) before our new facility was ready.  For the first 8 years of business, I led Infinit Nutrition Canada while working as a Production Manager/Director in a pharmaceutical company. I made time before work, lunches, after work and weekends to build the brand with my team to a point that I was comfortable enough to walk away from my then career in 2013.  

A really important opportunity came to us in 2007. I remember receiving a call from Susan Boegman from the then Canadian Sport Centre Pacific (has since evolve to Canadian Sport Institute) while out grabbing lunch.  Susan, a lead Sports Nutritionist, and her team were looking for products that were effective and safe from a banned substance perspective for training and recovery.  I wasn't sure how we could create a program that ensured we were free banned substances but knew it was a great opportunity to fuel some of the best athletes in Canada.  Working with their nutritionists, coaches and physiologists we together put together 12 blends that made up the Custom Fuel Program for them.  The program has expanded across Canada and we have fuelled many Olympic medal performances since 2008."

Read Darcy's full Infinit story here

"Being a track and field athlete in Canada motivates me to represent our great country on the international stage every opportunity I can. I take pride in things that are operated or produced, in Canada or locally, in Windsor. Thankfully, Infinit is owned and operated in my hometown and is a Canadian company. Not only am I confident in the products Infinit offer but I am proud of their Canadian background. After using Infinit as an endurance athlete I can confidently say I would recommend their product. Happy 150th Canada!" - Corey Bellemore, middle-distance runner and Beer Mile World Record holder, Team Infinit athlete

So how are Infinit fuelled athletes celebrating Canada's 150th? Racing of course! Best of luck to all of our Infinit fuelled athletes this weekend!

Kevin David - Powderface Race July 1st
Bonnie Skara - Epic Canadian Maple Leaf 10K July 1st
Alison Parker - Canada Day 4km Open Water Swim Race July 1st
Chris Siegel - Canada Dar Road Race 15km July 1st
Kev & Kat Calder-Becker - Hosting the Canada 150 Ultramarathon Relay from Montreal to Ottawa
Shane Kroger (Team Infinit) - Enduro World Series France June 30th
Lissa Bissonnette (Team Infinit) - Canada Cup Ottawa July 1st
Fawn Whiting (Team Infinit) - Great White North triathlon July 2nd

Of course we are so proud to be fuelling Canada's best, to have a part in seeing these top athletes reach their full potential.  Along the way working closely with some of the top scientists in sport we have been able to improve our recovery options, we have become a much more rounded company as a result of the partnership.

I have always been a proud Canadian listening to our anthem being played and seeing our athletes reach the podium.  Knowing we are part of that equation make me even more proud.  So grateful to be Canadian and have the opportunities afforded to us.