Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Tuesday, September 26, 2017

I Am Infinit: Tyler Hollema

We're starting up a new series! Have you ever wondered who uses Infinit? The answer is EVERYONE! We work with Olympians and professional athletes, age groupers, weekend warriors, and everyone in between. Now, we want to hear and share your Infinit stories! So tell us why #iamINFINIT! First up, XC Mountain biker Tyler Hollema, fuelling on Infinit since 2012. 

Name: Tyler Hollema
Occupation:  Mechanical Designer
Sport:  XC Mountain Biking
Years in the sport: 7+ yrs

Photo Credits: Dave Silver Photography

My Infinit Story:
Just this past summer a group of us headed up to Yukon to compete in the 24hr of Light in Whitehorse.  I was competing in the solo category, so 24hr on the bike.  I have done 24hr solo races before as well as BC Bike Race, and had great success with Infinit.  So I ordered the custom formula that worked for me, and began training over the winter and summer.  I used Infinit during and after the training rides to keep me going and not cramping or bonking out.  For the 24hr of light race, I was able to stay on track and somewhat alert with the small caffeine shots and push through the event.  Finishing a respectable 3rd place in solo male I was extremely pleased with the result.  

Infinit has become a staple of my training and racing, and I have no need or desire to change that.


Your future goal in sport. What do you hope to achieve in the coming years?

In the coming years, I plan on going to Canmore to compete solo in the 24hr of Adrenaline as well heading to the northern states to compete in some of the 100 mile ultra marathon races. Really the end goal is to continue to ride and have fun doing it. 

Inspired? We want to hear your story! Email tessa@infinitnutrition(dot)ca for more information!

Tuesday, September 12, 2017

Epic Tour - 2017 GTA GranFondo

This past Sunday I participated in the 2017 EpicTour GTA GranFondo. Originally there were to be 3 of us heading up from Windsor - I had twisted some arms in the winter months... "Hey Tom/Cynthia we should to this GranFondo in September".  What's a GranFondo?  Tom had never done a century ride and Cynthia was rehabbing a full tear of the hamstring that required surgery to basically reattach muscle to bone. None the less, we thought there would be enough time to get both ready.  As it turns out, despite Cynthia's incredible discipline and the help of one of the best physiotherapists in the business, Mary Brannagan, Cynthia couldn't get her volume high enough to take it on this year.  Next Year!  Tom spent the first part of the season prepping for 24 hrs at Albion Hills and then switched to focus on the road side for a couple of months - all the prep paid off!

So Tom and I head up Saturday - make our way to Guelph, which is 30 minutes from the event start, with everything we thought we would need. However, we both made the same mistake. We checked the weather in Toronto, but not specifically at Kelso - TO called for starting temps of 12°C, reasonable. Saturday night we checked the weather around 6:30 pm and realized they were calling for starting temps of 6-7°C in Milton area - we never packed tights or knee warmers!  After a quick trip to SportChek, we both picked up some Under Armour base layer tights to wear for the first part of the ride. I don't know how many rides, triathlons or runs I have started and went back and fourth about what to wear to make sure I was warm enough.  Almost always I end up going with the minimalist approach, as I did ultimately for this ride.  I wore only bib shorts, a base layer under my jersey and some arm warmers - I was just fine!

We arrived to park at Kelso Quarry Park at 6:15 am, ride start was at 7:30 am.  Lots of time; and I have to say these guys run a well oiled machine - very well organized, every step of the way was perfect.  So bikes of the racks, nutrition packed in back of jersey, tires checked, and finally take off my hoodie and tights - chilly! I was really excited for Tom - this was his first Century Ride, and not only would he be doing 160 km today, it was actually 10 km more with some elevation change.  He was ready - he had 4 rides a week and worked his long ride up to 131km.  We made our way to the start corals, got in the section of 25 km to 30 km pace and next thing you know we are off.  Something to be said when you leave the start with a 1000 or so riders; I think they were expecting 4000 total across all the distances covered: ours was 170 km, they also offered 150 km, 125 km, 100 km, 80 km, 50 km and a MTB ride.

I opted to wear an Infinit jersey to support the brand with the hopes that someone would recognize it.  Early on Mike Long shouts "Hey is that you Darcy?". We had a good conversation - it was nice to meet Mike and his gang. We had done a consult earlier in the year and things were working out well for his custom.  Also in the group was another customer, Paul Houle - we were back and fourth all day, one time we got to chat a bit and he actually lives in Cochrane, AB. One of our first customers back in 2006 was David Fleming from Cochrane, AB - Dave helped Paul formulate his blend years back, incredibly small world.  Really cool to ride with them and learn that we were helping them!

First aid station was 35 km in, fully stocked with electrolyte drink, water, chips, bagels, bars and everything you could need.  Also each aid station had 20 plus ports potties so we never waited.  For me it was getting more water so I could mix my blend each time.  I had a total of 6 servings of my custom on the day - 290 cal each, started with two on my bike and at each aid station mixed a serving into the water supplied.  I get asked all the time, how do you carry your Infinit - I like square ziplock containers, 3 bucks for 8 and they fit a full serving and easily go into my jersey pockets.  By the time we hit the third aid station at about 90 km we were ready to take off the layers - likely 15°C, just shorts and jersey was enough now.  The riding was rolling hills, it was nice to have some elevation change as in Windsor the only elevation change we get is overpasses - at least we have wind!  The day progressed well - Tom started to struggle a bit between 110 and 140 km, we thought he was just tiring or becoming fatigued, looking at the profile - the increased perceived effort level was understood.  Still rolling hills, but definitely a net increase in elevation.


Once we hit the last aid station it was more downhill then up and we only had 20-25 km left.  Tom found his legs again - had a great finish.  Gorilla hill was a bit in the gut to finish but we knew that was the last of it.  It was great to be there and push Tom to his first century ride.  He had a fantastic ride.  On the event - EpicTour does a top notch job.  Everything was seamless all day, parking, aid stations, the finish, post race meal and a free Steam Whistle.  All awesome, we will be back again.



Darcy Haggith, CEO Infinit Nutrition Canada