Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Wednesday, February 28, 2018

Road to IRONMAN: Pre-Training and Preparation



We are thrilled to welcome guest blogger, Andrew Buckrell, of STAC Performance, to the Team Infinit Blog. Andrew has his sights set on an Ironman in September - his first race at this distance. We will be taking you along his journey over the coming months so you can have an inside look at what preparation goes into becoming Ironman ready!

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I've always been interested in pushing myself to the limits, but after a near catastrophic (and very disappointing) first attempt at a 70.3 race, I had resigned myself to shorter race distances -- primarily sprint and olympic distance triathlons.  I made all kinds of excuses: I sweat too much, I overheat too easily, and so on.  While the allure of pushing yourself right to the ragged edge for a relatively short event is attractive, I still feel like I'm missing out on some of the magic of completing an IRONMAN length event.

My mind was essentially made up for me while watching friend and professional triathlete Alex VanderLinden compete at the Mont-Tremblant Ironman last summer.  Seeing the effort and dedication these athletes put into the event, not to mention the production and spectacle that WTC puts on, it elevated the race in my mind to a "life experience" status, rather than just another race.  I was hooked on the idea.

After convincing friends and family that it was, indeed, a good idea, and not just another crazy notion of mine, I realized that I needed to prepare my body in every way possible.  I reached out to Alex VanderLinden for coaching duties, seeing as he was initially "responsible" for my ambitions, and at the same time I reached out to Darcy, CEO of Infinit Canada, for help with nutrition.

After an initial phone consultation with Darcy, he educated me on the theories behind proper nutrition.  This was, in no small part, responsible for my earlier 70.3 race failure.  After helping me come up with a custom nutrition formulation, I was ready to start my training.

I've always been a huge proponent of training exactly how you race, I knew that integrating proper nutrition into my training regimen was going to be a key to my IRONMAN success.


Andrew Buckrell
STAC Performance

Thursday, February 15, 2018

Racing for Heart and Stroke

We are excited to introduce you to Holger Bohm, and Infinit customer that is doing something pretty spectacular. Over the past few years, Holger and his family have been greatly influenced by two serious stroke incidents. First, his grandfather suffered a stroke that has now tied him to a wheelchair. A year later, when Holger's father was assisting with his dad's care, he himself suffered a stroke that caused both Holger's father and grandfather to fall to the floor, unable to seek or call for help. Unfortunately, his father did not survive the stroke.

His father was always a great supporter of Holger's athletic endeavours, introducing him to the sport of triathlon and competing in many races with his son. It was always their lifelong dream to race at Ironman Kona together. Holger plans to carry out their dream in 2018, vying to earn his spot in Kona in the fall, all while raising money for Heart and Stroke Research.

"Not only do I plan on realizing a dream, but I am also planning to reach a fundraising goal in partnership with the Heart and Stoke Foundation, for research to help discover the correlation of stroke-incidence in endurance sport."

For those of you who are outside the triathlon world, "the Kona district in Hawaii is the birthplace of Ironman long-distance triathlon, and serves as the annual World Championship, bringing in thousands of international participants to race the world’s toughest course. The race consists of a 3.8km wild ocean swim, followed by a 180km bike ride across lava fields and desert-like wind-swept conditions, and ends with a 42km marathon run, all in the blistering, relentless heat. Participating in this event is the dream of almost every long-distance triathlete, but the qualification process for this race is extremely challenging. Candidates must compete in a qualifying Ironman event and place in the top 3 of one’s age group, in an increasingly competitive field." (Endurance Loop - Holger's official site!)

Holger's journey to Ironman Kona is comprised of 3 stages, with 2 stages down and 1 to go! 

2016: "I represented Canada in the Olympic distance World Championship in Cozumel, Mexico. I also competed in the Wasa Triathlon, finishing 4th overall and 1st in my age group, and came in 3rd at the BC Championships in Kelowna. By the end of the racing season, I had raised $1200 for the Heart and Stroke Foundation; donations came mostly from friends and colleagues."

Holger's father, Ronald, during a bike our in the European Alps.
2017: "I failed to qualify for the Half Ironman (70.3) distance World Championship in Chattanooga, Tennessee, instead I battled a self inflicted Achilles injury and had my own run in with heart issues which made this journey even more important to me."

2018: "I am back with a vengeance and aim to compete at the Ironman Hawaii long-distance World Championship in October!" 

We encourage you to browse Holger's website and follow along on his journey! Of course, no challenge is complete without support! If you wish to donate towards Holger's mission and contribute to his $20,000 goal, follow this link


Good luck, Holger! The Infinit Team is rooting for you. 

Thursday, February 1, 2018

The Making of A Great Partnership - Movati Athletic / Infinit Nutrition Canada

You have to be good to be lucky!  I am going to stick with that. At the same time we feel very fortunate to have forged the relationship we have with a premier fitness facility in Ontario which is quickly expanding across Canada - Movati Athletic.

So how did it start?  Well on a bad note, really.  In early summer last year Karin DiCarlo dropped into our storefront to let us know that she was unhappy with the taste of her Custom blend.  Karin was quickly impressed with how our Operations Manager, Jenn handled the situation.  Jenn said without pause, "that's OK Karin, we will replace it, we will make it right."  She also noted it might be a good idea to sit down with one of us so we could understand her race goals, what has worked nutritionally in the past, the benefits of proper hydration and to ensure we get her preferences built into the blend.  So we had that consult scheduled, but Jenn learned that Karin had a big training weekend coming up, so she got a GO Pack of Run or Ride into her hands so she wasn't leaving empty handed.

Infinit Power - created for Movati
The following week I had the opportunity to go through a Nutritional Consult with Karin.  We always start our consults by getting to know an athletes goals or A-races.  During our initial discussion it was clear to me that Karin was well educated with respect to nutrition and physiology - I asked: "Karin by your dialogue and the terms you are using it sounds like you may be educated in the sciences", Karin in turn: "Funny you should say that, I have an Applied Health Sciences Degree from Waterloo".  I thought this was great.  So we go through the rest of the consult - it was a good call and at the end, I ask: "Karin, I can't help but notice your email address ____@movatiathletic.com, what capacity do you work with Movati.  Again: "Funny you should ask, I am the National Cafe Lead for Movati". Of course this was of interest to me. I knew that Movati was a great and growing brand in the fitness industry, so  I simply said - perhaps we will get an opportunity to discuss our roles and see if there isn't some sort of fit to work with one another.   A few weeks later we met at Infinit.

Karin was looking to offer her clients a product that would support their fitness and health goals.  A product that would keep folks hydrated, offer a small amount of carbohydrates, a bit of protein and BCAA's.  When formulating we had athletes participating in spinning and hot yoga in mind - calories would be kept to 100 and it would taste great for easy drinking.  We created samples of the new product and also offered up samples of our new product Infinit Cold Brew.  Both were a hit with Karin.  We produced trial quantities of each blend so Karin could get feedback from her fellow team members. After good feedback - we created about 1000 of each the Infinit Cold Brew and the newly named Infinit Power.  Product testing with clients at the Movati Orleans location in Ottawa was a huge hit.  We received our first order for all the clubs (14 at present) in November, subsequent orders in December and third orders have been received in the new year from the majority of the clubs.  Volume and feedback has exceeded both Karin's and my expectations - we are thrilled with the launch.

Karin and Movati have a very structured approach - there are recipe cards/booklets for the various shakes offered at their nutritional bars. One of them we are thrilled to be part of; one of the main ingredients of Mocha Almond Rush is Infinit Cold Brew.  Cold Brew is also served straight up on its own, a great treat after a workout (or anytime) that has 21 g of protein and just enough usable carbs.  Our focus to date with Movati has been on Cold Brew - in the coming weeks we know there will be a push to educate folks on Infinit Power.

As you can tell we are thrilled with the relationship.  Being that all the clubs are in Ontario - I am going on a road trip to visit each facility, do an hour work out, meet with the Team for an hour to understand what is going well, what we can improve upon and to understand future opportunities.  Trip is scheduled from Feb 5th through through to the 9th, we will be sure to share images and some insight to the Movati way next week. Be sure to follow us on Instagram, Facebook and Twitter to catch highlights of the Ontario road trip! 


- Darcy Haggith, President, Infinit Nutrition Canada