Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Friday, February 12, 2021

Started Locally. Supported Locally.

The Cold Brew Journey

For a while, CEO, Darcy and his family/friends would add 2 scoops of Infinit RAW to their coffee, with maple syrup and almond milk. The result was amazing - they couldn’t get enough! 

Infinit teamed up with Anchor Coffee House and added 2 scoops of Infinit RAW to their Cold Brew Iced coffee. 

Once again, the taste was amazing!

One night, Darcy thought "we have to make this into a dry ready to mix (RTM) product." He quickly looked at the nutritional information for Starbuck's, McDonald's and Tim Horton's - he was horrified and excited at the same time. They had an average of 22-23 grams of sugar per serving and 2 g of protein. He was horrified that so many people are drinking these and they are packed full of carbs, with little nutritional value. The exciting part is he felt we could flip it upside down - he formulated this with the Team the next day and well... the rest is history.

In June of 2017, Darcy posted this nutritional label on his Facebook page: 

The product didn’t have a name yet. It was simply an iced coffee with 21g of protein per serving. All you had to do was add it to 400mL of water/ice, shake and enjoy!

The feedback he received on that post was more than he could have ever imagined. 

That’s when Cold Brew was born. 

Fast forward 4 years.
Look where we are now - it’s all because of YOU! 

We are beyond pleased to say that we have sold over a quarter of a million servings of Cold Brew to this day! 

We want to highlight our first ever cold brew customers:

Lorelei Norman, Joanne Prestia, Sean Ireland, Randy Nichol, Maureen McQuire, Vancho Cirovski, Darcy Haggith, Jordan Butcher, Tom Breshamer, and Mohsan Beg.

Thank you for believing in this product and helping us on our Cold Brew journey!

As a small, local company, we are truly grateful to continue to be supported locally and we cannot wait to see what Cold Brew has in its future!


- Mackenzie Siddall, Marketing Coordinator, Infinit Nutrition Canada

Wednesday, February 3, 2021

vEveresting - 80 Year Old Andrew Gustafson Tackles 10 K This Weekend - Saturday Feb 6th

 Those that participated in last week's vEveresting rides may know that Andrew had to abort his ride due to a failed KickR - not surprised he wore it out frankly.  So Andrew is ready to go, on another trainer, he will be tackling the 10 000 m this weekend on the Alpe Du Zwift course.

I personally really wanted to be part of his ride last week, you see Andrew just turned 80 a couple of weeks ago and he will be the oldest to complete this challenge.  I find this both, incredible and inspiring.  With that we are trying to give him some company.  Of course with Everesting it is all about your pace, so Andrew is going to put his head down and do his own thing - I have reviewed some of his previous rides and corresponded with him a bit - 1:30 is an average time up for him, his descents are 12 min.  Andrew will not be communicating while riding, he will be focusing on his effort, but he would certainly be aware if we were riding around him, he would see our names and be encouraged.  As you know it is hard to know what is going to happen on the day, Andrew will give his all - we know that he is starting at 9:30 am PST, that is 12:30 pm EST (my time), 5:30 pm GMT (UK) and 7:30 pm CAT (South Africa) - if things go close to plan for Andrew he would be riding through to around 3:30 am his time.  You can use the chart below to pick at time to ride a lap with Andrew - if you can.

The table above is based on previous times for his 6 ascent ride and then the expected times to get climb laps 7 - 10 with a potential 30 minute break after lap 6.  Or course nothing is cast in stone - just to give an idea on when you might want to check in and join Andrew.

I personally plan on being there for the first lap and hoping to join on the last lap.  As I follow Andrew in Zwift, I will just go into Road to Sky and select the option to ride with Andrew each time, should plop me right there along side of him.  I will add to my profile name on Saturday - it will be Darcy GO ANDREW GO!

Congrats again on your achievements last weekend.  Hoping you are enjoying a lower volume week.

Last point - I reached out to Andy at Hells the Everesting site and he indicated that he expected to have all the rides confirmed by Friday of this week - as you know there were more than normal!

Ok Last point really - Good Luck Andrew!!

- Darcy Haggith, President, Infinit Nutrition Canada

We are WHEY different!

Are you looking to positively impact your body composition?

Are you an athlete looking to use the best fuel for your body?

Are you meeting your daily protein intake levels?

Have you tried RAW?

This is what our customers say:
  • You don't need to use a shaker bottle to mix Infinit RAW. You can use anything. It mixes easy without any clumping.
  • It is easy on the stomach.
  • You can use it to fortify real foods. Add it to your morning cup of coffee, bowl of oatmeal, loaf of banana bread, etc. You won't even know it's there.
  • It is a pure source (RAW) - no added sugar or artificial ingredients.
  • It has the highest leucine content on the market (14.3% leucine). This helps when recovering from workouts. You won't feel as sore or tired afterwards.
What are you waiting for? 

- Mackenzie Siddall, Marketing Coordinator, Infinit Nutrition Canada