Infinit Nutrition Canada - Premium Sport-Specific Nutrition

Monday, October 16, 2017

I Am Infinit: Simon Aldridge

Meet Simon Aldridge, an Infinit user for only 9 months but already hooked. Here is his Infinit story. 

Occupation:  Scenic Carpenter, Stratford Festival.
Sport:  Duathlon Sprint and International.
Years in the sport:  3 years in Duathlon.

My Infinit Story: I am relatively new to Duathlon, this being my third year. My first two years of competing put me on the podium in most races in my age group but I felt that things could be better. I was training properly as per my coach but I was lacking energy on the second run and was taking a long time to recover even after training runs and rides. I started this year wanting to qualify in my age group for the Denmark Multi-sport World Championship 2018. I had to get my nutrition sorted out to compete at the longer distance. I looked into what Lionel Sanders used, he burns way more calories in his races than I do. This led me to a consult with Infinit in early spring. This was a revelation for me. Now I have all my race needs in a custom liquid form, formulated to my bodies needs. I can come off the bike and have energy to finish the last run and then its straight into a bottle of Infinit Repair.

Future goals:  This winter will be spent on training for the Worlds next July. There are other races along the way but the focus is to represent Canada in Denmark. 

Monday, October 9, 2017

20 Questions with Logan Stutz of the Windsor Express

We would like to welcome our newest athlete, Logan Stutz to Team Infinit! Logan currently plays for the Windsor Express in the NBLC. Before coming to Windsor, Logan played collegiate basketball with Butler County Community College, and then concluded his University career at  Washburn University. Internationally, he played professional basketball with BG Topstar Leitershofen/Stadtbergen of the ProA, the second-best basketball league in Germany, as well as the WBC Wels of the Austrian Basketball League, LF Basket in Sweden, and ETB  Wohnbau Baskets in Germany, where he was named MVP. Logan began his professional career in the NBLC with the Niagara River Lions. Learn more about our newest Infinit member below: 

What/Who is your Favourite?
Athlete - Dirk Nowitzki
TV Show - The Office
Movie - Frozen (I have 2 daughters)
Song - " You are I am" by Mercy Me
Food - BBQ
Cheat Meal - Ice Cream Sandwich
Author - Dr. Suess

When you were a kid what did you want to be when you grew up?
I wanted to be a cook

What is your favourite/most memorable moment as an athlete?
Signing my first professional contract in Germany

What is your greatest accomplishment?
MVP of the national league of Canada

Who is your hero and why?
My parents,  as I get older I become more and more thankful for everything they have done for me

What does being an athlete mean to you?
Competing every day to get better at your sport

What one or two things do you currently do in your training that are keys to your success?
Conditioning and recover properly through rest and infinit products

Photo Credit: Ian Shalapata
What would be your ultimate achievement in life?
To positively impact others and motivate people to be their best

What was the best advice you were ever given?
Work hard , out work the person next to you

Do you have a saying or motto that you live your life by?
Mathew 10:31 - basically says God is always watching  out for me and i will never fall under his watch

Do you have any pre-game rituals?
I shoot in my socks

If you could train with any athlete, dead or alive, who would it be and why?
LeBron James

What’s something interesting about you that most people don’t know?
I love to watch really really bad tv lol low budget films/docs

What is your training/day schedule like?
7am-Wake up with my little girls.
8am- Breakfast and cartoons.
9am- Play with girls physical activity in or outside
10am-1pm- Weights/ conditioning/ recovery at next level athletics.
1pm-2pm- Lunch.
2pm-4pm- Basketball work out.
5pm- Dinner.
6pm- Play with family.
7pm- Get girls to bed.
8pm- Fight with girls to go to bed.
9pm- Still a little more fighting to get the little ones to sleep.
10pm- Relax with my wife.
11pm- Sleep.

Welcome to the team, Logan! 

Wednesday, October 4, 2017

True Story - I Love That I Am Helping My Mom!!!

My Mom has been drinking a serving of Cold Brew a day for almost a month.  She started drinking 2-3/ day she loved it so much.  I told her: "Mom, that's too much caffeine - you know it has real coffee in it".  She now drinks only one a day; always has it between breakfast and lunch and looks forward to it - 'My Treat!' as she puts it.

When in town this past weekend she told me that she has been feeling stronger and she has a lot more energy.  There is clear evidence that with exercise and increased protein intake you can increase your strength and muscle mass, regardless of age.  I am heartened that my 70 year old Mom is loving Cold Brew and the best part is that she is getting 21g more protein a day then she was in the past.

How cool is that?  Your sports nutrition company is not only helping athletes be their best, but it has evolved to help people live their fullest lives.  We have been lucky enough to be involved with 7, and counting, research projects with Dr. Stuart Phillips, the first was just published (key components: higher levels of protein and exercise lead to preserving muscle mass and strength, even increasing it). 

So my Mom loves a product that just so happens to get 21 g more protein into her diet.  Absolutely win-win.

Love that I am helping my Mom and excited about the prospects of helping many more people.

Tuesday, September 26, 2017

I Am Infinit: Tyler Hollema

We're starting up a new series! Have you ever wondered who uses Infinit? The answer is EVERYONE! We work with Olympians and professional athletes, age groupers, weekend warriors, and everyone in between. Now, we want to hear and share your Infinit stories! So tell us why #iamINFINIT! First up, XC Mountain biker Tyler Hollema, fuelling on Infinit since 2012. 

Name: Tyler Hollema
Occupation:  Mechanical Designer
Sport:  XC Mountain Biking
Years in the sport: 7+ yrs

Photo Credits: Dave Silver Photography

My Infinit Story:
Just this past summer a group of us headed up to Yukon to compete in the 24hr of Light in Whitehorse.  I was competing in the solo category, so 24hr on the bike.  I have done 24hr solo races before as well as BC Bike Race, and had great success with Infinit.  So I ordered the custom formula that worked for me, and began training over the winter and summer.  I used Infinit during and after the training rides to keep me going and not cramping or bonking out.  For the 24hr of light race, I was able to stay on track and somewhat alert with the small caffeine shots and push through the event.  Finishing a respectable 3rd place in solo male I was extremely pleased with the result.  

Infinit has become a staple of my training and racing, and I have no need or desire to change that.

Your future goal in sport. What do you hope to achieve in the coming years?

In the coming years, I plan on going to Canmore to compete solo in the 24hr of Adrenaline as well heading to the northern states to compete in some of the 100 mile ultra marathon races. Really the end goal is to continue to ride and have fun doing it. 

Inspired? We want to hear your story! Email tessa@infinitnutrition(dot)ca for more information!

Tuesday, September 12, 2017

Epic Tour - 2017 GTA GranFondo

This past Sunday I participated in the 2017 EpicTour GTA GranFondo. Originally there were to be 3 of us heading up from Windsor - I had twisted some arms in the winter months... "Hey Tom/Cynthia we should to this GranFondo in September".  What's a GranFondo?  Tom had never done a century ride and Cynthia was rehabbing a full tear of the hamstring that required surgery to basically reattach muscle to bone. None the less, we thought there would be enough time to get both ready.  As it turns out, despite Cynthia's incredible discipline and the help of one of the best physiotherapists in the business, Mary Brannagan, Cynthia couldn't get her volume high enough to take it on this year.  Next Year!  Tom spent the first part of the season prepping for 24 hrs at Albion Hills and then switched to focus on the road side for a couple of months - all the prep paid off!

So Tom and I head up Saturday - make our way to Guelph, which is 30 minutes from the event start, with everything we thought we would need. However, we both made the same mistake. We checked the weather in Toronto, but not specifically at Kelso - TO called for starting temps of 12°C, reasonable. Saturday night we checked the weather around 6:30 pm and realized they were calling for starting temps of 6-7°C in Milton area - we never packed tights or knee warmers!  After a quick trip to SportChek, we both picked up some Under Armour base layer tights to wear for the first part of the ride. I don't know how many rides, triathlons or runs I have started and went back and fourth about what to wear to make sure I was warm enough.  Almost always I end up going with the minimalist approach, as I did ultimately for this ride.  I wore only bib shorts, a base layer under my jersey and some arm warmers - I was just fine!

We arrived to park at Kelso Quarry Park at 6:15 am, ride start was at 7:30 am.  Lots of time; and I have to say these guys run a well oiled machine - very well organized, every step of the way was perfect.  So bikes of the racks, nutrition packed in back of jersey, tires checked, and finally take off my hoodie and tights - chilly! I was really excited for Tom - this was his first Century Ride, and not only would he be doing 160 km today, it was actually 10 km more with some elevation change.  He was ready - he had 4 rides a week and worked his long ride up to 131km.  We made our way to the start corals, got in the section of 25 km to 30 km pace and next thing you know we are off.  Something to be said when you leave the start with a 1000 or so riders; I think they were expecting 4000 total across all the distances covered: ours was 170 km, they also offered 150 km, 125 km, 100 km, 80 km, 50 km and a MTB ride.

I opted to wear an Infinit jersey to support the brand with the hopes that someone would recognize it.  Early on Mike Long shouts "Hey is that you Darcy?". We had a good conversation - it was nice to meet Mike and his gang. We had done a consult earlier in the year and things were working out well for his custom.  Also in the group was another customer, Paul Houle - we were back and fourth all day, one time we got to chat a bit and he actually lives in Cochrane, AB. One of our first customers back in 2006 was David Fleming from Cochrane, AB - Dave helped Paul formulate his blend years back, incredibly small world.  Really cool to ride with them and learn that we were helping them!

First aid station was 35 km in, fully stocked with electrolyte drink, water, chips, bagels, bars and everything you could need.  Also each aid station had 20 plus ports potties so we never waited.  For me it was getting more water so I could mix my blend each time.  I had a total of 6 servings of my custom on the day - 290 cal each, started with two on my bike and at each aid station mixed a serving into the water supplied.  I get asked all the time, how do you carry your Infinit - I like square ziplock containers, 3 bucks for 8 and they fit a full serving and easily go into my jersey pockets.  By the time we hit the third aid station at about 90 km we were ready to take off the layers - likely 15°C, just shorts and jersey was enough now.  The riding was rolling hills, it was nice to have some elevation change as in Windsor the only elevation change we get is overpasses - at least we have wind!  The day progressed well - Tom started to struggle a bit between 110 and 140 km, we thought he was just tiring or becoming fatigued, looking at the profile - the increased perceived effort level was understood.  Still rolling hills, but definitely a net increase in elevation.

Once we hit the last aid station it was more downhill then up and we only had 20-25 km left.  Tom found his legs again - had a great finish.  Gorilla hill was a bit in the gut to finish but we knew that was the last of it.  It was great to be there and push Tom to his first century ride.  He had a fantastic ride.  On the event - EpicTour does a top notch job.  Everything was seamless all day, parking, aid stations, the finish, post race meal and a free Steam Whistle.  All awesome, we will be back again.

Darcy Haggith, CEO Infinit Nutrition Canada